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Adobe: Tierra Whack- Try New Things

Brand
Date

Feb 2025

Description

Adobe’s 'Try New Things' campaign features artist Tierra Whack in a project that explores creative expression through a dynamic blend of formats. Produced by All Of Us Here, the video utilizes a composite animation technique to merge live-action performances with hand-drawn, surreal elements. The narrative places Whack within vibrant, imaginative environments, interacting with animated creatures across a series of set-pieces. By layering live-action footage with distinct VFX, the production leans into an organic visual style that prioritizes a playful, individualized aesthetic within the media and entertainment space.

Style

Documentary, Horizontal, playful, Organic

Techniques

Animation, VFX / visual effects

Color
Cobalt
Coral Red
Lime
Background

3D Rendered Scene

Context

Advertising Campaign, Brand Film / Corporate Video

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