Adobe's 'Home Team' commercial highlights the emotional connection between soccer fans and their sport, showcasing the community spirit surrounding the game. Directed and conceptualized by 72andSunny New York, the project centers on the intensity of the match-day experience.
The film utilizes cinematic lighting and live-action techniques to portray the intersection of digital engagement and physical fandom. Scenes weave together moments of on-pitch action with the personal experience of supporters as they interact with team merchandise and celebrate milestones in real time.
Sound design and music composition for the project were managed by Wave Studios NY.
