Adobe: Adobe Photoshop
Brand
Date
Sep 2020
Description
Adobe presents a spot for Photoshop that transforms the mundane environment of a crowded subway car into an evolving canvas of digital flora. The film utilizes a combination of live-action technique and complex VFX to bridge the gap between everyday urban settings and imaginative creative manipulation. The production, created by agency 72andSunny LA and directed by Partizan USA, focuses on the intersection of reality and software-driven art. The aesthetic leans into a cinematic, abstract visual style, with a dynamic color-graded lighting scheme that underscores the transformative power of the creative tools featured throughout the narrative.
Style
Horizontal, Action, Cinematic, Abstract
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Golden Yellow
Background
Transport Hub
Context
TVC / TV Commercial
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