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Brand
ADC
ProjectBrand Identity

ADC Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweGraphic Design
Christian Meissner
Christian MeissnerMotion
ROOF Studio
ROOF StudioAnimation House

Tags

chinese takeout box with noodleschinese takeout boxtakeout boxnoodles in boxnoodleschopsticks lifting eyeballeyeball and chopstickshyperrealistic eyeballeyeballchopsticks

Description

This animated motion design project created for ADC showcases a surreal and striking conceptual sequence. The video opens with custom typography and transitions to a decorated white and red Chinese takeout box filled with noodles against a bright red tile background. Chopsticks plunge into the noodles and lift a hyperrealistic human eyeball out of the box, dripping with sauce. Subsequent frames feature bold typography stating 'ENTER ADC'S EYE-VERSE' and 'WHERE DISCERNING EYES AWAIT THE UNMISSABLE' alongside repeating geometric eye patterns. The piece utilizes vibrant saturated colour palettes, clean studio lighting, and dynamic graphic design aesthetics.