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Brand
ADC
ProjectBrand Identity

ADC Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweGraphic Design
Christian Meissner
Christian MeissnerMotion
ROOF Studio
ROOF StudioAnimation House

Tags

optical illusion animationoptical illusionspiral animationspiral tunneladc brand identityadc logomonogram logo

Description

This dynamic motion design piece was created for the ADC Brand Identity project, featuring a mesmerizing recursive spiral animation. Black and white geometric patterns ripple outward from a central monogram logo, creating an endless optical illusion tunnel effect. The project credits MullenLowe for graphic design, Christian Meissner for motion, and ROOF Studio for animation. The high-contrast black and cream palette enhances the hypnotic rhythm of the graphic sequence. This sophisticated motion graphics video highlights clean vector aesthetics and seamless digital looping.