ADC Brand Identity 2025

About

This dynamic motion design piece was created for the ADC Brand Identity project, featuring a mesmerizing recursive spiral animation. Black and white geometric patterns ripple outward from a central monogram logo, creating an endless optical illusion tunnel effect. The project credits MullenLowe for graphic design, Christian Meissner for motion, and ROOF Studio for animation. The high-contrast black and cream palette enhances the hypnotic rhythm of the graphic sequence. This sophisticated motion graphics video highlights clean vector aesthetics and seamless digital looping.