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Brand
Ad Council
ProjectYouth Firearm Injury Prevention

Ad Council Youth Firearm Injury Prevention 2026

Associated creatives

Heavy Duty Projects
Heavy Duty ProjectsMusic / Sound

Tags

black female doctorfemale doctordoctor in white coatdoctor speaking to camerablack doctor

Description

This public awareness video produced by the Ad Council for the Youth Firearm Injury Prevention project features a Black female doctor addressing the camera across a series of domestic and community settings. The video opens in a warm residential dining room before transitioning to an outdoor basketball court and a teenager's bedroom. Natural lighting highlights the various environments as the physician delivers safety messaging directly to viewers. Sound design and music were crafted by Heavy Duty Projects.