The Ad Council’s Fentanyl public awareness campaign utilizes a documentary-style approach to address opioid safety within educational environments. By focusing on classroom scenarios, the project combines observational live-action techniques with informational graphic overlays to convey prevention strategies.
Produced by JOAN Studios, the campaign leans into a clean visual aesthetic. The use of natural, even lighting emphasizes the project's focus on realistic interactions between students and instructors to communicate public health information.
