Ad Council: Fentanyl
Brand
Date
Jan 2025
Description
The Ad Council’s Fentanyl public awareness campaign utilizes a documentary-style approach to address opioid safety within educational environments. By focusing on classroom scenarios, the project combines observational live-action techniques with informational graphic overlays to convey prevention strategies. Produced by JOAN Studios, the campaign leans into a clean visual aesthetic. The use of natural, even lighting emphasizes the project's focus on realistic interactions between students and instructors to communicate public health information.
Style
Documentary, Horizontal, Clean
Industries
Background
Education Building
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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