ACC: Brand Identity

Jan 2021

ACC presents a comprehensive brand identity system that translates across physical packaging and digital motion graphics. The project utilizes a minimalist approach, pairing bold typography with recurring geometric starburst emblems to establish a cohesive visual language. Through a blend of commercial photography and CGI animation, the design work transitions from tactile print applications—featuring paper textures and wood grain backgrounds—to fluid, high-contrast motion physics. The execution relies on a consistent grid-based structure, allowing for play between stark monochromatic elements and vibrant, saturated color palettes. Collaborators include An Open Understanding, Landscape, IWANT, Saint-Urbain, and fagerström, whose collective contributions shape the identity's professional graphic aesthetic.

Horizontal, Commercial, Clean