ACC

Jan 2021

This brand identity project for ACC synthesizes a diverse range of graphic assets, including packaging, editorial typography, and motion design. The work channels a modern aesthetic through clean, minimalist layouts that often contrast stark, geometric elements with natural textures like wood grain and earthy tones. The identity features a consistent system of custom typography and starburst motifs, applied across media ranging from physical product packaging and business stationery to 3D rendered liquid animations. The project, which involves collaborative input from An Open Understanding, Landscape, IWANT, Saint-Urbain, and fagerström, demonstrates a modular design approach that adapts across both print and digital formats.

Horizontal, Commercial, Clean