Abnormal

Jan 2022

Abnormal introduces a new brand identity tailored for the enterprise and B2B software sector, emphasizing precision through a modern, minimalist design system. The visual language centers on a palette of deep teals, mint greens, and purples, supported by geometric 3D elements and clean grid layouts that reflect the platform's security-focused mandate. The project incorporates dynamic motion graphics and static digital assets, ranging from detailed threat report booklets to high-impact billboard animations. Developed by A LINE, who handled the graphic design, and Uniforma, responsible for the 3D execution, the branding balances complex data visualization with a structured, corporate aesthetic. The output leans into a clean, professional look characterized by sharp typography and layered architectural forms.

Commercial, Clean, Minimalist

Enterprise & B2B Software