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Abnormal: Brand Identity

Date

Jan 2022

Description

Abnormal introduces a new brand identity, navigating the technical space of enterprise software with a focus on precision and digital clarity. The project, designed by A LINE with 3D elements by Uniforma, establishes a visual language defined by a specific color palette of deep teal, mint green, and purple, paired with minimalist typography. Executing across print, digital motion graphics, and environmental displays, the work utilizes clean geometric layouts and 3D render / CGI techniques. The system spans from physical reports to animated billboard sequences and UI interface design, maintaining consistent, modern corporate branding across all touchpoints.

Style

Commercial, Clean, Minimalist

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