Rolfsen: Brand Identity

Mar 2021

Rolfsen’s brand identity project establishes a visual language for a Norwegian bakery, balancing artisan heritage with a clean, contemporary aesthetic. The work features a versatile suite of corporate stationery, promotional packaging, and signage, utilizing a sophisticated color palette of terracotta, pale pink, and deep black. Graphic design elements lean into minimalist typography and saturated color blocking to anchor the brand identity. The project integrates motion graphics and live-action sequences, extending the visual system into digital and cinematic environments. These assets demonstrate a cohesive application of the brand across various mediums, from printed collateral to urban-mounted displays. Contributors to the project include A LINE, StudioSmall, Miltos Bottis, Menta Picante, and lab.N.

Commercial, Horizontal, Minimalist