Rolfsen
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2021
Description
Rolfsen’s brand identity project establishes a refined visual language for the Norwegian bakery, blending minimalist design principles with clean typography. The work spans across various touchpoints, including stationery suites, packaging, and digital motion graphics, unified by a consistent aesthetic. Execution leans into a palette of soft neutrals paired with saturated colour blocking to highlight the brand's artisan focus. The identity incorporates sophisticated serif lettering, juxtaposed with experimental graphic layouts and high-contrast studio photography. This project was developed through collaborative design efforts from A LINE, StudioSmall, Miltos Bottis, Menta Picante, and lab.N.
Style
Commercial, Horizontal, Minimalist
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