3.PARADIS

Feb 2025

The 3.PARADIS Spring/Summer 25 campaign presents a collection of surreal editorial imagery, blending high-fashion portraiture with whimsical, hand-painted scenic design. The visuals feature models integrated into dreamlike landscapes that layer architectural murals with graphic motifs, such as origami birds and floating structures, to construct an artistic narrative. Directed by creative director Emeric Tchatchoua, the campaign utilizes a clean, studio-lit aesthetic to emphasize the intricate textures and patterns of the collection. Fashion editor and stylist Kevin Lanoy coordinates the wardrobe, which includes patchwork denim, checkered ensembles, and tailored graphic coats. The project incorporates elements of collage and retro design, highlighting the collection through both stylized staging and dynamic character interactions.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign