The 3.PARADIS Spring/Summer 25 campaign explores the intersection of surrealism and luxury fashion, utilizing hand-painted studio backdrops to construct dreamlike, architectural landscapes. The collection leans into highly detailed graphic prints and vibrant, layered ensembles, grounding the conceptual imagery in clear, bright lighting.
Creative director Emeric Tchatchoua centers the narrative on the interplay between the models and these surreal environments, incorporating artistic props like suspended origami and stylized flags. Styled by Kevin Lanoy, the campaign maintains a consistent editorial aesthetic, blending street-inspired tailoring with playful, whimsical textures. The visuals, cast by Lylia Bokele and featuring model Alhassane Francois, leverage a clean, graphic style to highlight the collection's complex patterns and structured silhouettes.
