3.PARADIS

Mar 2025

The Spring 2025 campaign for 3.PARADIS arrives as a masterclass in narrative tension, blurring the lines between luxury fashion and fine art through a series of surrealist tableaux. Under the vision of creative director Emeric Tchatchoua, the collection serves as a canvas for a vivid exploration of human connection and symbolic storytelling. Photographer Rashidi Noah lenses the project with a clean, editorial eye, grounding the high-concept wardrobe against bespoke, hand-painted backdrops by artist Johanna Tordjman. The campaign utilizes a sophisticated blend of live-action technique and digital art—incorporating elements from AI artist Benjamin Benichou—to transform the studio space into a dreamlike landscape where desert vistas and floating paper planes coexist. Styling by Kevin Lanoy leans into this conceptual framework, highlighting intricate patterns and vibrant checkered motifs that pop against the muted, pebbled surfaces. Casting director Lylia Bokele assembles a diverse cast, including Alhassane Francois, whose dynamic movements and choreographed poses imbue the garments with a sense of kinetic energy. By favoring natural light to emphasize the rich textures of denim and mesh, the imagery achieves an ethereal quality that feels both meticulously constructed and authentically fluid. This collection avoids traditional commercial tropes, opting instead for a graphic, artistic expression that solidifies the brand’s unique standing within the modern luxury fashion house landscape.

Editorial, Lifestyle, Lifestyle, Commercial, Commercial, Lifestyle, Commercial

Natural light, Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion