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A shirtless model with dreadlocks carrying a large green and blue flag against a surreal painted backdrop of a tree and city

3.PARADIS 3.PARADIS S/S 25 Campaign 2025

About

This striking campaign image for the 3.PARADIS Spring/Summer 25 collection features model Alhassane Francois striding forward while holding a large green and blue flag adorned with white stars. The subject wears patchwork denim trousers and a small yellow bag across his waist, captured against a surreal painted backdrop depicting a large central tree, a red building on the left, and modern city skyscrapers on the right. Directed by Emeric Tchatchoua with styling by Kevin Lanoy, the composition blends traditional portraiture with artistic, dreamlike set elements. The lighting is bright and even, highlighting the detailed textures of the clothing and the painted landscape.

Brand

3.PARADIS

Project

3.PARADIS 3.PARADIS S/S 25 Campaign 2025

Keywords

model holding flagman holding flagmodel carrying flagman carrying flagshirtless man holding flagshirtless modelman with dreadlocksgreen and blue flagpatchwork denim trousersdenim trousersyellow bag

Credits

Emeric Tchatchoua
Creative Director
Kevin Lanoy
Fashion Editor/Stylist
Lylia Bokele
Casting Director
Alhassane Francois
Model

Styles

EditorialVerticalClean

Industries

Designer Fashion

Background

Set-dressed

Context

Advertising Campaign
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