23° Brand Identity 2024

Description

This extreme macro photograph captures the intricate botanical structure of crystalline plant trichomes. Countless translucent stalks topped with tiny spherical glands emerge from a dense, textured green surface. The extreme close-up perspective highlights minute organic details and natural textures under soft, even illumination. The visual asset was created as part of the brand identity project for 23°, with contributions from Office of Overview, Momes Studio, and Moore.

Style

Artistic, Vertical, Organic

Techniques

Macro

Color

Context

Advertising Campaign