Logo

Manner

Brand Identity
Brand
Date

Nov 2023

Description

Manner tasked Office of Overview and illustrator Doug John Miller with developing a comprehensive brand identity that centers on clean, minimalist design principles. The project balances modern corporate elegance with tactile, earthy aesthetics, utilizing isometric architectural illustrations and a structured typographic hierarchy to communicate a vision for urban regeneration. The visual system spans digital, print, and environmental touchpoints. Detailed isometric renderings—showcasing city elements and multi-story cutaways—anchor the brand's narrative across website interfaces, magazine spreads, and outdoor advertising. Motion graphics and 3D render techniques bring these complex illustrations to life, while stationery and instruction-led brand guidelines maintain consistency through a neutral palette and purposeful layout.

Style

Horizontal, Commercial, Clean, Minimalist

Context

Brand Film / Corporate Video

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