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Manner: Brand Identity

Brand
Date

Nov 2023

Description

The brand identity for Manner establishes a cohesive visual language centered on modern corporate elegance. Developed by Office of Overview, the project incorporates detailed isometric illustration by Doug John Miller to articulate complex architectural concepts and urban regeneration projects. The design relies on a minimalist aesthetic, utilizing stark typographic hierarchy and a neutral, earthy color palette to communicate professional values across both digital and physical touchpoints. The project demonstrates a versatile application of visual assets, ranging from clean UI elements on mobile and laptop interfaces to large-scale outdoor advertising. Technique-heavy executions such as 3D render/CGI and precise motion graphics ground the branding in contemporary standards, while the use of debossed print materials on wood and stone surfaces emphasizes a focus on tactile quality and materiality.

Style

Horizontal, Commercial, Clean, Minimalist

Context

Brand Film / Corporate Video

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