Mr Bao: Brand Identity

May 2022

The brand identity for Mr Bao, a project spanning the food and beverage and restaurant sectors, integrates custom graphic design and motion work to establish a distinct visual presence. The project features a cohesive suite of assets including packaging, apparel, and animated kitchen sequences. Office Of Overview and Mason London led the graphic design and motion development, while Kit Page provided photography. The visual execution employs a combination of grainy analogue-style imagery and high-contrast flash photography, balanced with 3D animation to highlight both the product packaging and the operational environment. The identity emphasizes clean, minimalist product presentation through a mix of editorial and commercial aesthetics.

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