Mr Bao

May 2022

The brand identity for Mr Bao, a restaurant concept within the Food & Beverage sector, centers on a modular visual system that integrates graphic illustrations, typography, and raw, documentary-style photography. Developed in collaboration with Office Of Overview and Mason London, the project employs a mix of editorial and commercial aesthetics to build a cohesive identity across print and digital touchpoints. Techniques such as analogue-inspired film photography, 3D render-based animation, and bold graphic design highlight the practical application of the branding. From internal kitchen environments to outdoor product styling, the execution leans into natural lighting and textural elements, with photography contributions by Kit Page.

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Restaurants