BrandZara
ProjectSpring Tones

Zara Spring Tones 2026
Associated creatives
Tags
Description
Captured by photographer Clément Pascal for Zara's Spring Tones project, this editorial image features model Matthew Bell walking away from the camera down a sunlit European city sidewalk. He is seen from behind, wearing a warm brown leather jacket over a blue patterned shirt, paired with loose-fitting cream trousers. In his hand, he carries a dark handbag. The background displays classic stone architecture, bollards along the curb, and a quiet street scene under natural daylight with sharp shadows.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (50%)
Beige (50%)
Background
Street
Context
Advertising Campaign, Lookbook