BrandZara
ProjectSpring Tones

Zara Spring Tones 2026
Associated creatives
Tags
Description
This fashion editorial photograph for Zara's Spring Tones project, captured by photographer Clément Pascal with makeup by Sandra García, features model Matthew Bell posing outdoors on a city sidewalk. Matthew is wearing dark sunglasses, a charcoal grey zip jacket layered over a yellow polo shirt, off-white trousers, and black flip-flops, while carrying a canvas bag with dark trim. The background features a striking architectural storefront with panels in deep navy, vibrant red, and dark green, alongside a glimpse of a yellow vehicle in the blurred foreground. The lighting is natural and warm, highlighting the casual yet polished styling of the menswear look.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Charcoal (40%)
Pure White (40%)
Golden Yellow (20%)
Background
Retail Storefront
Context
Lookbook