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BrandZara
ProjectZARA MAN / Sartorial reframed by DAN ...
Model Vasko Luyckx walks along sunlit cobblestones wearing a dark button-down shirt, pleated trousers, and a black leather tote bag.

Zara ZARA MAN / Sartorial reframed by DAN ... 2026

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Juan Medina
Juan MedinaFashion Director
Juan Medina
Juan MedinaArt Director
Pawel Solis
Pawel SolisHair Stylist
Malick Bodian
Malick BodianModel
Vasko Luyckx
Vasko LuyckxModel

Tags

vasko luyckxman walkingmodel walkingwhite man walkingwhite mandark button down shirtbutton down shirtdark shirtpleated trouserswide leg trousersblack trousersblack leather tote bagleather tote bagtote bagblack dress shoes

Description

Model Vasko Luyckx strides along a sunlit cobblestone path for the Zara Man Sartorial Reframed campaign, captured by photographer Daniel Archer. He wears a dark, relaxed-fit button-down shirt tucked into matching high-waisted, pleated wide-leg trousers secured with a slim light-colored belt. In his left hand, he carries a tall black leather tote bag. Deep contrast and hard directional sunlight carve out his silhouette against a stark, shadowed backdrop.

Style

Editorial, Vertical, Moody

Techniques

Hard Light

Industries

Menswear

Color

Off-Black (50%)
Espresso (40%)

Background

Street, Carpark

Context

Advertising Campaign