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BrandZara
Project'50 Years 50 Icons' 2025 Ad Campaign
Model Eva Herzigova wearing a fuzzy white sweater reclining in a black leather armchair for Zara

Zara '50 Years 50 Icons' 2025 Ad Campaign 2025

Associated creatives

Karl Templer
Karl TemplerZara Creative Director
Jason Duzansky
Jason DuzanskyCreative Director
Steven Meisel
Steven MeiselPhotographer
Abbey Lee
Abbey LeeModels
Adriana Lima
Adriana LimaModels
Alek Wek
Alek WekModels
Amar Akway
Amar AkwayModels
Amber Valletta
Amber VallettaModels
Amelia Gray
Amelia GrayModels
Awar Odhiang
Awar OdhiangModels
Candice Swanepoel
Candice SwanepoelModels
Carla Bruni
Carla BruniModels
Caroline Trentini
Caroline TrentiniModels
Carolyn Murphy
Carolyn MurphyModels
Christy Turlington
Christy TurlingtonModels
Cindy Crawford
Cindy CrawfordModels
Doutzen Kroes
Doutzen KroesModels
Edie Campbell
Edie CampbellModels
Eva Herzigova
Eva HerzigovaModels
Fei Fei Sun
Fei Fei SunModels
Georgia Palmer
Georgia PalmerModels
He Cong
He CongModels
Imaan Hammam
Imaan HammamModels
Irina Shayk
Irina ShaykModels
Iselin Steiro
Iselin SteiroModels
Joan Smalls
Joan SmallsModels
Julia Nobis
Julia NobisModels
Karen Elson
Karen ElsonModels
Karlie Kloss
Karlie KlossModels
Lexi Boling
Lexi BolingModels
Lina Zhang
Lina ZhangModels
Linda Evangelista
Linda EvangelistaModels
Liya Kebede
Liya KebedeModels
Lulu Tenney
Lulu TenneyModels
Mariacarla Boscono
Mariacarla BosconoModels
Marisa Berenson
Marisa BerensonModels
Maty Fall
Maty FallModels
Meghan Collison
Meghan CollisonModels
Mona Tougaard
Mona TougaardModels
Naomi Campbell
Naomi CampbellModels
Natasha Poly
Natasha PolyModels
Paloma Elsesser
Paloma ElsesserModels
Paulina Porizkova
Paulina PorizkovaModels
Penelope Tree
Penelope TreeModels
Precious Lee
Precious LeeModels
Rianne Van Rompaey
Rianne Van RompaeyModels
Rosalieke Fuchs
Rosalieke FuchsModels
Sascha Rajasalu
Sascha RajasaluModels
Sasha Pivovarova
Sasha PivovarovaModels
Sora Choi
Sora ChoiModels
Vittoria Ceretti
Vittoria CerettiModels
and Yasmin Warsame
and Yasmin WarsameModels
Karl Templer
Karl TemplerStylist
Guido
GuidoHair
Pat McGrath
Pat McGrathMakeup
Jin Soon Choi
Jin Soon ChoiManicurist
Mary Howard
Mary HowardSet Designer

Tags

eva herzigova portraiteva herzigovawoman in white sweaterwhite sweaterfuzzy white sweaterzara campaign portrait

Description

Photographed by Steven Meisel for Zara's '50 Years 50 Icons' 2025 ad campaign, model Eva Herzigova reclines comfortably inside a black leather armchair. She wears a textured, fuzzy white long-sleeved sweater paired with matching light-colored trousers, her right hand resting gently on her stomach and her left arm raised behind her head. The composition is captured with clean studio lighting against a dark neutral background, highlighting the contrast between the soft knit apparel and the polished leather of the chair. Styling is credited to Karl Templer, with hair by Guido, makeup by Pat McGrath, manicure by Jin Soon Choi, and set design by Mary Howard.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Pure White (80%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign