'50 Years 50 Icons' 2025 Ad Campaign 2025
Associated creatives
Karl TemplerZara Creative Director
Jason DuzanskyCreative Director
Steven MeiselPhotographer
Abbey LeeModels
Adriana LimaModels
Alek WekModels
Amar AkwayModels
Amber VallettaModels
Amelia GrayModels
Awar OdhiangModels
Candice SwanepoelModels
Carla BruniModels
Caroline TrentiniModels
Carolyn MurphyModels
Christy TurlingtonModels
Cindy CrawfordModels
Doutzen KroesModels
Edie CampbellModels
Eva HerzigovaModels
Fei Fei SunModels
Georgia PalmerModels
He CongModels
Imaan HammamModels
Irina ShaykModels
Iselin SteiroModels
Joan SmallsModels
Julia NobisModels
Karen ElsonModels
Karlie KlossModels
Lexi BolingModels
Lina ZhangModels
Linda EvangelistaModels
Liya KebedeModels
Lulu TenneyModels
Mariacarla BosconoModels
Marisa BerensonModels
Maty FallModels
Meghan CollisonModels
Mona TougaardModels
Naomi CampbellModels
Natasha PolyModels
Paloma ElsesserModels
Paulina PorizkovaModels
Penelope TreeModels
Precious LeeModels
Rianne Van RompaeyModels
Rosalieke FuchsModels
Sascha RajasaluModels
Sasha PivovarovaModels
Sora ChoiModels
Vittoria CerettiModels
and Yasmin WarsameModels
Karl TemplerStylist
GuidoHair
Pat McGrathMakeup
Jin Soon ChoiManicurist
Mary HowardSet Designer
Tags
Description
This fashion campaign image for Zara's '50 Years 50 Icons' project features an Asian female model photographed by Steven Meisel, with creative direction by Karl Templer and Jason Duzansky. The subject stands against a clean white seamless studio backdrop, wearing a black slip top, black trousers with a belt, and strappy sandals while holding a small black clutch. Her long dark hair is worn straight and loose, complementing the minimalist styling. The lighting is soft and even, highlighting the clean silhouettes and monochromatic wardrobe choices.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (90%)
Background
White Seamless
Context
Advertising Campaign