Brand
Zara '50 Years 50 Icons' 2025 Ad Campaign 2025
Associated creatives
Karl TemplerZara Creative Director
Jason DuzanskyCreative Director
Steven MeiselPhotographer
Abbey LeeModels
Adriana LimaModels
Alek WekModels
Amar AkwayModels
Amber VallettaModels
Amelia GrayModels
Awar OdhiangModels
Candice SwanepoelModels
Carla BruniModels
Caroline TrentiniModels
Carolyn MurphyModels
Christy TurlingtonModels
Cindy CrawfordModels
Doutzen KroesModels
Edie CampbellModels
Eva HerzigovaModels
Fei Fei SunModels
Georgia PalmerModels
He CongModels
Imaan HammamModels
Irina ShaykModels
Iselin SteiroModels
Joan SmallsModels
Julia NobisModels
Karen ElsonModels
Karlie KlossModels
Lexi BolingModels
Lina ZhangModels
Linda EvangelistaModels
Liya KebedeModels
Lulu TenneyModels
Mariacarla BosconoModels
Marisa BerensonModels
Maty FallModels
Meghan CollisonModels
Mona TougaardModels
Naomi CampbellModels
Natasha PolyModels
Paloma ElsesserModels
Paulina PorizkovaModels
Penelope TreeModels
Precious LeeModels
Rianne Van RompaeyModels
Rosalieke FuchsModels
Sascha RajasaluModels
Sasha PivovarovaModels
Sora ChoiModels
Vittoria CerettiModels
and Yasmin WarsameModels
Karl TemplerStylist
GuidoHair
Pat McGrathMakeup
Jin Soon ChoiManicurist
Mary HowardSet Designer
Tags
Description
This portrait from Zara's 50 Years 50 Icons ad campaign features a model standing with her back to the camera, wearing a sleek black backless midi dress with a back slit and thin straps. She is styled in black heeled sandals, with her dark curly hair framing her shoulders. The shot is captured against a clean, neutral white seamless backdrop with soft studio lighting that accentuates the clean lines of the garment.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Background
White Seamless
Context
Advertising Campaign