BrandZalando
ProjectWhat do I wear
Zalando What do I wear 2026
Associated creatives
Tags
Description
This advertising campaign image for Zalando, titled What do I wear, was photographed by Rosie Marks with fashion styling by Elena Mottola. The scene features actor Oli Green and another individual seated together on a beige sofa in a domestic living room setting. The man is wearing a light-coloured shirt, dark vest, and jeans, while engaging with a young child. Natural light illuminates the room, highlighting the textured wallpaper and patterned rug. Large white typography reading 'zalando' spans across the top of the frame.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Navy (50%)
Beige (30%)
Jet Black (20%)
Background
Living Room
Context
Advertising Campaign