Zalando What do I wear 2026

About

This advertising campaign image for Zalando titled What do I wear features a woman with dark hair reclining inside a white bathtub filled with bubbles. She wears under-eye patches and looks toward the camera with a relaxed expression. The scene is set in a domestic bathroom with light green walls, a wooden floor, and various beauty products arranged on a surface alongside the tub. A blue chair sits in the background next to a wooden shelving unit displaying decorative items. The composition is captured in a horizontal orientation with natural lighting, highlighting the intimate and casual atmosphere of the personal space.