Brand
ProjectBrand Identity

Yoshi Brand Identity 2025
Associated creatives
Tags
Description
A large outdoor billboard is mounted above a brick building in an urban environment, featuring an advertisement for Yoshi matcha liqueur. The advertisement displays a central white vertical panel with bold, playful black typography reading Yoshi, flanked by two black-and-white photographic panels showing train cars. The left panel includes text reading from Tokyo, while the right panel includes text reading to New York. The surrounding urban landscape consists of multistory residential and commercial buildings under a clear sky. The billboard is illuminated by a row of overhead light fixtures.
Style
Horizontal, Commercial, Clean
Industries
Beverages
Color
Pure White (40%)
Jet Black (40%)
Medium Grey (20%)
Background
Street
Context
Out of Home (OOH)