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BrandYoko Ono
ProjectBrand Identity
Large white rectangular billboard featuring bold interlocking black typography spelling Yoko installed in a subway station.

Yoko Ono Brand Identity 2019

Associated creatives

Principal
PrincipalGraphic Design

Tags

yoko typography billboardyoko typographytypography billboardbillboard posterbrand identityyoko

Description

A large rectangular poster is mounted on a tiled subway station wall beneath a sign reading Champ-de-Mars. The billboard showcases a distinct brand identity design for Yoko Ono, featuring large bold interlocking black typographic characters spelling out the name. Additional explanatory text and dates appear in smaller type across the top edge of the white poster surface. The surrounding architecture consists of dark square tiles framing the display above light grey rectangular floor tiles and a yellow safety edge along the platform.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)