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  • ·Y-3 Fall 2023 Campaign Shot by Lengua in Berlin
BrandY-3
ProjectFall 2023 Ad Campaign
Model posing in black oversized Y-3 track pants and long-sleeve top under a torn geodesic dome on a Berlin rooftop.

Y-3 Fall 2023 Ad Campaign 2023

Associated creatives

Yohji Yamamoto
Yohji YamamotoY-3 Creative Director
Lengua
LenguaPhotographer
Tricky
TrickyModels
La Timpa
La TimpaModels
Dimitra and Soraya
Dimitra and SorayaModels
Mobilegirl
MobilegirlModels
Why Be
Why BeModels
and Bill Kouligas
and Bill KouligasModels
Berlin
BerlinLocation

Tags

east asian womanwoman in sportswearblack track pantswide leg track pantsstriped track pantsblack long sleeve topgraphic long sleeve shirty-3 sneakersblack sneakers

Description

A full-length fashion photograph from the Y-3 Fall 2023 advertising campaign, photographed by Lengua in Berlin under the creative direction of Yohji Yamamoto. A model leans back against the framework of a massive geodesic dome with distressed white triangular panels. The styled look consists of oversized black Y-3 sportswear, including a long-sleeve top with white graphic sleeve typography, relaxed wide-leg track pants with white side stripes, and black-and-white sneakers. Direct natural daylight creates high-contrast shadows across the weathered concrete rooftop.

Style

Vertical, Commercial, Gritty, Graphic

Techniques

Hard Light

Industries

Streetwear

Color

Jet Black (70%)
Pure White (30%)

Background

Rooftop

Context

Advertising Campaign