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  • ·Y-3 Fall 2023 Campaign by Lengua
BrandY-3
ProjectFall 2023 Ad Campaign
Low-angle shot of a man wearing a black Y-3 three-stripe tracksuit standing beside stacked plastic bottle crates.

Y-3 Fall 2023 Ad Campaign 2023

Associated creatives

Yohji Yamamoto
Yohji YamamotoY-3 Creative Director
Lengua
LenguaPhotographer
Tricky
TrickyModels
La Timpa
La TimpaModels
Dimitra and Soraya
Dimitra and SorayaModels
Mobilegirl
MobilegirlModels
Why Be
Why BeModels
and Bill Kouligas
and Bill KouligasModels
Berlin
BerlinLocation

Tags

east asian man in black tracksuiteast asian manblack tracksuity-3 tracksuitblack three stripe tracksuitthree stripe tracksuittracksuitblack sportswear

Description

A low-angle full shot captures a model standing in a moody, dimly lit interior lined with beverage crates and shelving. Photographed by Lengua for the Y-3 Fall 2023 advertising campaign under the creative direction of Yohji Yamamoto in Berlin, the subject wears a black oversized tracksuit top with a wrap-style closure and matching wide-leg trousers, both accented with iconic white three-stripe detailing. Ambient cool cyan and deep shadows define the lighting, accentuating the textures of the apparel against stacked red and blue plastic bottle crates beneath an industrial gridded ceiling.

Style

Vertical, Commercial, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Streetwear

Color

Off-Black (80%)
Pure White (20%)

Background

Retail Store

Context

Advertising Campaign