Y-3 Fall 2023 Ad Campaign 2023

Description

This image from the Y-3 Fall 2023 ad campaign features two models posing against a heavily textured concrete wall in Berlin. The person on the left has long red hair and wears a dark sleeveless top, while the person on the right has short dark hair and wears a layered black jacket and hoodie. The lighting is moody and directional, casting deep shadows that emphasize the tactile grain of the rough background surface. Photographed by Lengua with creative direction by Yohji Yamamoto, the composition highlights contemporary streetwear silhouettes.

Style

Editorial, Vertical, Gritty, Grainy

Techniques

Analogue / film

Industries

Streetwear

Color

Background

Concrete Texture

Context

Advertising Campaign