W Magazine China WxLangham 创意大片 2024

Description

This monochrome fashion editorial image features a man seated on a tufted sofa against a neutral wall, captured as part of the WxLangham project for W Magazine China by photographer Kinwai Cheung. The subject wears a textured knit collared sweater with a matching scarf and high-waisted trousers, posed with one arm raised behind his head and a direct gaze toward the camera. The lighting is soft and even, highlighting the textures of the knitwear and upholstery. A pale pink branding panel appears at the bottom edge of the frame with typography reading The Langham Hotels and Resorts alongside a stylized W logo.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign, Editorial