Carmel Cannabis Brand Identity 2021

Description

This graphic design project by Wedge features a branded matchbook floating just above the surface of calm, rippling water. The matchbook displays bold blue text reading BINGO framed by decorative orange semi-circles, with the tagline Hits the spot printed below. In the background, a dense evergreen forest lines the opposite shore under clear lighting. The composition highlights clean graphic branding integrated into a natural outdoor setting for Carmel Cannabis.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Background

Lake

Context

Advertising Campaign