Uber What Makes a Hero 2023

Description

This vertical video project titled What Makes a Hero for Uber features a series of portraits showcasing individuals standing resolutely in front of damaged and weathered building facades and outdoor environments. The cinematography employs natural lighting and documentary-style framing to present each subject with serious expressions. Bold typographic overlays bearing the campaign title appear across the sequences against natural textures and muted colour grading. The production highlights human resilience within real-world architectural settings.