Uber What Makes a Hero 2023

Description

This advertising video created for Uber as part of the What Makes a Hero project features a woman driving a vehicle and appearing outdoors in front of a rural or semi-urban backdrop. She wears a casual blue denim jacket over a white t-shirt. The production utilises clean live-action techniques with crisp interior and exterior framing, paired with minimalist typographic title cards on solid black backgrounds. The colour palette contrasts stark black and white title screens with natural outdoor tones and blue apparel accents.