Uber: What Makes a Hero
Brand
Date
Sep 2023
Description
Uber’s What Makes a Hero project presents a narrative-driven advertising spot featuring a central protagonist traversing semi-urban and rural landscapes. Produced with a focus on clean live-action techniques, the film highlights crisp interior and exterior cinematography to ground the visual story. The edit balances natural outdoor tones with sharp, minimalist typographic title cards set against solid black backgrounds. The campaign was developed by creative agency Kin, with production handled by shelter.film.
Style
Vertical, Commercial, Clean
Industries
Color
Denim
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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