WELD Brand Identity 2025

Description

A rooftop portrait features a person leaning against a white ledge, wearing an orange bucket hat, olive green tank top, and dark denim jeans. The background displays an urban skyline with brick buildings and water tanks under warm natural lighting. Bold white typographic overlay reading DOIN THE MOST FROM COAST TO COAST stretches across the centre of the frame. The image is part of the Brand Identity project for WELD, showcasing graphic design work by Angel and Anchor.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Typography, Natural light

Color

Background

Rooftop

Context

Advertising Campaign