BrandWELD
ProjectBrand Identity
WELD Brand Identity 2025
Associated creatives
Tags
Description
This portrait for the WELD brand identity project features a smiling woman standing in a domestic kitchen setting. She wears a dark green ribbed t-shirt, brown denim trousers, and a brown-and-white checkered baseball cap. An overlay graphic featuring the text WELD DAMMIT is prominently placed across the center of the frame. The background shows a kitchen counter with tiled surfaces, cabinetry, and a fruit bowl. The lighting is warm and natural, capturing a candid editorial style.
Style
Lifestyle, Vertical, Clean
Color
Forest Green (50%)
Camel (50%)
Background
Kitchen
Context
Advertising Campaign, Editorial