WELD Brand Identity 2025

About

This motion design piece showcases brand identity work for WELD by Angel and Anchor. The video features an overhead arrangement of several baseball caps in various colors and materials, including corduroy and nylon, resting on a neutral light-colored surface under natural lighting. Animated graphic elements appear centrally over the caps, introducing the WELD logo and original supply typography. The clean composition highlights product textures and a warm, minimalist aesthetic.