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Brand
Under Armour
ProjectWelcome to Hotel Armoure

Under Armour Welcome to Hotel Armoure 2026

Associated creatives

Mackenzie Sheppard
Mackenzie SheppardDirector
ProdCo
ProdCoProducer
MOX London
MOX LondonAgency / Creative
Fred Paginton
Fred PagintonCreative Director
Benjamin Loeb
Benjamin LoebDirector of Photography
Black Kite Studios
Black Kite StudiosPost Production / VFX
Ollie Watkins
Ollie WatkinsAthlete
Ferran Torres
Ferran TorresAthlete
Fermín López
Fermín LópezAthlete
Rilès
RilèsArtist
Sharky
SharkyContent Creator

Tags

man in white jacketwhite jacketman walking in hotelhotel staff memberhotel lobby scene

Description

This commercial video for Under Armour titled Welcome to Hotel Armoure follows staff and guests navigating a busy hotel lobby and corridors. The narrative features hotel employees in smart casual attire interacting with guests arriving with luggage, including artist Riles. Directed by Mackenzie Sheppard with cinematography by Benjamin Loeb, the scene is shot in a bright interior setting with natural light and warm interior tones.