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Brand
Under Armour
ProjectWelcome to Hotel Armoure

Under Armour Welcome to Hotel Armoure 2026

Associated creatives

Mackenzie Sheppard
Mackenzie SheppardDirector
ProdCo
ProdCoProducer
MOX London
MOX LondonAgency / Creative
Fred Paginton
Fred PagintonCreative Director
Benjamin Loeb
Benjamin LoebDirector of Photography
Black Kite Studios
Black Kite StudiosPost Production / VFX
Ollie Watkins
Ollie WatkinsAthlete
Ferran Torres
Ferran TorresAthlete
Fermín López
Fermín LópezAthlete
Rilès
RilèsArtist
Sharky
SharkyContent Creator

Tags

hotel staffhotel lobbyman in white jacketreception deskhotel guestsgolf ballshotel interior

Description

This commercial spot titled Welcome to Hotel Armoure for Under Armour depicts a chaotic scene inside a bustling hotel lobby and terrace. Staff members and guests react in confusion as golf balls unexpectedly roll across the floors and hotel reception. Directed by Mackenzie Sheppard with cinematography by Benjamin Loeb, the comedic sequence features lively group interactions, period-styled costumes, and warm lighting in a sunlit resort setting.