Under Armour Welcome to Hotel Armoure 2026

Description

Welcome to Hotel Armoure is a cinematic commercial campaign for Under Armour directed by Mackenzie Sheppard, featuring creative direction by Fred Paginton and cinematography by Benjamin Loeb. The video captures a high-energy hospitality narrative set within a grand luxury hotel environment, featuring bellhops, hotel staff, and guests interacting in fast-paced comedic sequences. The production blends warm interior lighting with polished cinematic styling, highlighting hotel lobbies, grand staircases, outdoor pools, and luxury vehicle arrivals. Post-production and visual effects were handled by Black Kite Studios with agency support from MOX London.