Various Campaigns WAY Campaign: Who Are You? 2025

About

This striking vertical portrait features a dark silhouette of a man in profile view, wearing glasses against a moody, softly lit gradient background. Shot by photographer David Urbanke with creative direction by The Weeknd, the image forms part of the WAY Campaign: Who Are You? project. Subtle text elements appear along the bottom edge of the frame, branding the campaign clearly. The minimalist composition emphasizes clean contours and high-contrast lighting.