Description

This portrait features Richard Branson captured in a close-up composition for the WAY Campaign: Who Are You? project. Photographed by David Urbanke with creative direction by The Weeknd, hair coloring by Anthony Cristiano, and set design by Belinda Scott, the image employs a striking frosted glass overlay across the left side of the frame. The typography spells out WHO ARE YOU across the split composition against a muted, soft-toned background. The lighting is warm and directional, accentuating skin texture and blonde-to-grey hair details. The overall visual style balances commercial polish with editorial restraint.