Description

This portrait from the WAY Campaign: Who Are You? project features a Black man photographed by David Urbanke with creative direction by The Weeknd. The subject wears dark oversized sunglasses, a black jacket over a black shirt, and a prominent gold chain necklace with a circular pendant. He has a close-cropped haircut and a dark beard, looking directly at the camera with a neutral expression. The background is a solid, deep red studio backdrop. The lighting creates subtle highlights on the face and gold chain while maintaining a moody overall tone. At the bottom of the frame, subtle white text reads WAY.ORG alongside campaign phrasing.