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This portrait from the WAY Campaign: Who Are You? features a Black man with short dark hair and a well-groomed beard, captured by photographer David Urbanke. The composition splits the frame, with the left side partially obscured by textured frosted glass overlaid with white typography reading WHO ARE YOU?. The right side of the face is sharply in focus against a muted greenish-blue studio background. The subject wears a dark jacket and a gold chain necklace. Creative direction is by The Weeknd and set design by Belinda Scott.