Watson Morgan Brand Identity 2018

Description

A single white t-shirt is captured mid-air, billowing and fluttering in the wind as it hangs from a thin line. The fabric ripples and catches the natural daylight under an expansive, overcast grey sky. The low-angle composition emphasises the dynamic movement of the garment against the open atmosphere. This conceptual image was created by Vencho Miloshevski as part of the Brand Identity project for Watson Morgan.

Style

Documentary, Horizontal

Techniques

Natural light

Color

Background

Overcast Sky

Context

Advertising Campaign