Watson Morgan Brand Identity 2018

Description

This graphic design piece presents the Watson Morgan brand identity featuring bold uppercase logotype centered within a minimal neutral composition. Created by Vencho Miloshevski, the clean wordmark utilizes distinctive wide geometric letterforms with generous tracking. The design is displayed against a solid off-white background with uniform lighting and no extraneous visual elements. The overall aesthetic is restrained and professional, emphasizing typography as the primary visual element.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Brand Film / Corporate Video