Watson Morgan Brand Identity 2018

Description

This graphic design piece presents the brand identity typography for Watson Morgan, created by graphic designer Vencho Miloshevski. The composition features the bold, sans-serif logotype repeated in decreasing scales down the vertical axis of an off-white background. Precise measurement markers are subtly positioned along the left margin next to each text iteration. The minimalist layout emphasizes clean lines, geometric letterforms, and precise typographic hierarchy. The neutral background and high-contrast black lettering create a balanced, professional corporate aesthetic.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

House

Context

Brand Film / Corporate Video