Veronica Beard Fall 2023 Ad Campaign 2023

Description

This image captures an urban street scene as part of the Veronica Beard Fall 2023 ad campaign, photographed by Tom Schirmacher with creative direction by Veronica Miele Beard and Veronica Swanson Beard. A model wearing styled apparel walks briskly across a painted crosswalk amidst heavy city traffic, surrounded by cars and urban greenery. The composition uses a high-angle perspective looking down a busy street filled with vehicles and traditional city architecture. The lighting is natural and diffuse, casting soft tones across the scene with a desaturated color palette that emphasizes the metropolitan atmosphere. Styling by Sarah Clary and Amy Van Horn complements the documentary-style street framing.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign