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  • ·Veronica Beard Fall 2023 Ad Campaign New York Street
BrandVeronica Beard
ProjectFall 2023 Ad Campaign
A yellow traffic light and street sign hanging above a tree-lined city avenue filled with cars and distant skyscrapers.

Veronica Beard Fall 2023 Ad Campaign 2023

Associated creatives

Veronica Miele Beard & Veronica Swanson Beard
Veronica Miele Beard & Veronica Swanson BeardVeronica Beard Creative Directors
Tom Schirmacher
Tom SchirmacherPhotographer
Pooja Mor and Andreea Diaconu
Pooja Mor and Andreea DiaconuModels
Sarah Clary and Amy Van Horn
Sarah Clary and Amy Van HornStylist

Tags

yellow traffic lighttraffic lighttraffic signalstreet sign

Description

A vertical telephoto shot looking down a busy New York City avenue framed by residential buildings and dense green trees. In the foreground, a yellow traffic light hangs suspended alongside a street sign. Below, vehicles and yellow taxis move along the roadway leading toward a backdrop of layered skyscrapers under soft, overcast daylight.

Style

Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

Designer Fashion

Color

Golden Yellow (50%)
Forest Green (30%)

Background

Street

Context

Advertising Campaign