Model in a plaid pantsuit walking across a city street with parked cars and a large white van in the background

Model facing away wearing a tailored black leather blazer and matching trousers in front of a stone building facade.

Model Andreea Diaconu walking across a city street in a black leather trench coat over a floral print dress.

Woman walking across a city street wearing a tan blazer, baseball cap, and blue jeans

Woman walking multiple dogs on a city street for the Veronica Beard Fall 2023 ad campaign, photographed by Tom Schirmacher.

Model Andreea Diaconu walks across a city street wearing a black leather trench coat over a floral print dress.

Model wearing a black leather suit posing on a city sidewalk next to a parked bicycle for Veronica Beard Fall 2023.

Model in a plaid pantsuit and sunglasses walking across a city street with cars in background

Woman walking on a city sidewalk wearing an olive blazer, blue jeans, and dark loafers

Model Andreea Diaconu in a navy tailored jacket and mini skirt leaning against sidewalk scaffolding.

Model Andreea Diaconu standing on a sidewalk wearing a long olive trench coat, blue wide-leg jeans, and two-tone slingback flats.

Woman walking on a city sidewalk carrying a coffee tray, wearing a striped shirt and flare jeans with a yellow cab in the background.

Model walking across a busy city street crosswalk during the Veronica Beard Fall 2023 ad campaign.

Model in grey crewneck sweatshirt leaning against a column outdoors

Model wearing a trench coat and frayed denim jeans adjusting a gold slingback shoe outdoors

Andreea Diaconu wearing an olive trench coat and wide-leg denim jeans against a stone building corner for Veronica Beard.

A yellow traffic light and street sign hanging above a tree-lined city avenue filled with cars and distant skyscrapers.

Woman wearing dark sunglasses and a plaid blazer outdoors in an urban street setting

Black and white portrait of a smiling woman standing outdoors next to metal scaffolding wearing a dark blazer.

Model Pooja Mor smiling in an olive green blazer and denim jeans, posing against a limestone building wall.

Veronica Beard Fall 2023 Ad Campaign 2023

About

The Veronica Beard Fall 2023 ad campaign captures a refined urban narrative that artfully balances high-end luxury fashion with a candid, day-in-the-life aesthetic. Shot by photographer Tom Schirmacher, the campaign features models Pooja Mor and Andreea Diaconu navigating the rhythmic pace of New York City, seamlessly blending into the architectural backdrop of classic stone facades and bustling pedestrian crosswalks. The creative direction from Veronica Miele Beard and Veronica Swanson Beard emphasizes a versatile wardrobe, layering structured leather trench coats and sharp, plaid blazers over casual denim and hoodies to highlight the brand's signature utilitarian polish. The visual execution relies heavily on natural light to ground the images in an authentic, atmospheric reality, utilizing editorial minimalism to let the intricate textures of tweed, leather, and corduroy take center stage. With styling by Sarah Clary and Amy Van Horn, the project successfully channels an autumnal mood that feels both aspirational and deeply rooted in the practical elegance of the modern metropolitan woman. Through a mix of commercial lifestyle shots and intimate portraits, the campaign leans into a sophisticated, timeless narrative, reinforced by techniques like high-contrast black and white photography that accentuate the sharp tailoring and movement within the urban environment. This collection of images serves as a cohesive portrait of contemporary luxury style, where sharp, tailored aesthetics meet the candid energy of daily life.